LIGHTLIFE
Lightlife is a plant-based food brand, focused on flexitarians and families trying to incorporate more plant-based foods into their diets. My main objective while working on this brand was to create inclusive content for social media and help pivot their branding and consumer facing voice as the company repositioned themselves as more of a lifestyle brand.
ICON REDESIGN
Working closely with a talented designer we brought these new icons to life to spice up the brands highlight icons on Instagram.
MANIFESTO WIREFRAME
I worked with a web designer to create a wireframe for the companies manifesto page of their website.
ANIMATED SOCIAL POSTS
I worked on many animated Instagram assets highlighting our products, below are a few of the storyboards I worked on.
SOCIAL POSTS
A recent series we created focused on making simple choices to live a healthier lifestyle during October, vegetarian month. To kick it off we posted quizzes via Instagram stories testing our followers knowledge on health related topics. The following day we posted a dish featuring plant-based proteins to inspire followers to switch up their diets.
To pay off the stories, we created in feed posts to inspire our followers to eat a plant-based meal!
Caption: For that early AM energy to fuel your whole day, choose plant-based Breakfast Links #VegetarianMonth. Our Plant-Based Breakfast Links sub other protein with pea protein to give you a simpler and cleaner start to your day!
