MAJOR LEAGUE BASEBALL
The agency was tasked to throw a house party complete with a full day of events to promote the All-Star Game in Los Angeles. I helped ideate and pitch what activities would take place, what talent would attend as well as help establish the look and feel of the house.
DESIGN
Creating consistent branding throughout the house was very important to ensure that our content creators would always have MLB and All-Star House branding in their videos and posts.
Apple TV Watch Party
Apple TV was a major sponsor of the All-Star House, one of the events we helped them concept and produce was a watch party for the Friday night game. We put up huge LED screens and created a welcoming environment to view the game. Everything was consistent in the look and feel of Apple with just a touch of MLB flare.
Verzez DJ Battle
To level up the MLB pool party we invited DJ LunyTunes and DJNelsonMusic to battle on stage overlooking the pool.
Tennis Court Takeover
The home we threw the party at had a huge tennis court that we overhauled to create space for watching the games, batting & pitching practice and enjoying a cold drink.
Photo Ops
Since the main goal of this event was to promote viewership of the All-Star Game we made it a priority to create plenty of photo ops throughout the house including a giant spinning baseball, a live mural painting and All-Star House logo installations.
