TARGET
In 2022 Target set out to open multiple stores in black and brown communities. Our team was tasked with creating their launch campaigns, the first one in the lineup was opened in the Fordham neighborhood of The Bronx, NY. Our top priority was to ensure our message of love for the neighborhood, people and history that existed within it.
DESIGN
We highlighted local individuals and business owners in the campaign through portrait style photography and hired a local artist to illustrate elements to add some character to the visuals.
OUT OF HOME
For the out of home we put the spotlight on the city and the people with in it so that these ads would be a reminder of how grateful Target was to be opening a location there and how excited they were to serve the neighborhood.
VIDEO
We filmed a :60 second spot where we
PRINT MATERIALS
We designed and sent direct mailers in addition to advertising in local papers to help get people excited.
RADIO
We created a radio spot to highlight the location and some of the products offered there.