MAGIC ERASER
Problems are paradoxical: life is dull and meaningless without them, yet we do everything we can to avoid them. We don’t always foresee our problems, but we do want to best equip ourselves with the ability to solve them when they arrive. When it comes to raising children, there’s two problems we can foresee: their ability to mess things up, and our inability to stop the chaos before it happens. Because let’s face it, kids are creative, spontaneous, and slightly unforgiving. It’s inevitable that your kids will create a mess. But just because we can’t stop the inevitable, doesn’t mean we can’t erase it.
PACKAGING
To prove that children are professional mess-makers, we let them redesign our packaging.
PARTNERSHIP
Mr.Clean Magic Eraser teamed up with Childrens Hospitals all over the country to provide “Magic Rooms” for children with extended stays. These rooms are designated for children to let their imaginations run free, they are allowed to color all over the walls and furniture. Magic Eraser allows the hospitals to clear the canvas for the next creative mind.
POSTER
Posters with information about these rooms are placed throughout the hospital.
We asked parents to post their kids destruction and tag us. Promising to send them a box of erasers on us.
